Ugly Christmas Sweaters are popular this season

Amid a surge in fashion nostalgia, the much-maligned Christmas knit – ugly Christmas Sweater - is enjoying a moment of irony-infused popularity.

This season, individuals, clothing stores and big corporations are hosting holiday events dedicated to "ugly" or "tacky" Christmas sweaters. Fashionable retailers are putting snowflake and reindeer styles in catalogs and windows. Meanwhile, thrift stores and websites are out of stock of vintage designs, the more elaborate the better.

Brian Philippoi, a 26-year-old employee of a Web design firm, wore a bulky cream sweater with a bright alpine print along with dark skinny jeans and sneakers to a recent party. He describes the sweater as "very 1960s Swiss ski resort." "It's like walking a Great Dane," he says. "You have to show it who's boss."

Searches for "ugly Christmas sweaters" are up 30% in December compared with December last year.

In the 1980s, the Christmas sweater started out as homemade, became a mass-market hit and has been a dependable seller ever since, even though fashion snobs look down their noses at them. For many, they bring back memories of grandma and a time of year when everybody just drops their sophistication and goes for the heart.

So, why not have a ugly Christmas sweater this season?

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